Ready

How we work

1. DiagnoseFunnel, offer & unit-economics audit
2. BuildPDP, offers, acquisition & retention systems
3. ScaleCreative testing engine, spend up
4. OptimizeCAC, AOV, LTV every week

Growth Partner Program · revenue systems for D2C brands

Growth Partner – Core

For D2C brands at ₹5L–₹20L/month: fix funnel leaks, build paid acquisition and switch on owned-channel revenue.

Funnel leaks: PDP · offers · checkoutMeta / Google acquisitionEmail & SMS flows

Diagnose → Build → Scale → Optimize

Ready

Sales material

Shopify Partner · Klaviyo Partner

Live

hk-media.co.in

Website

hk-media.co.in · “We Build Revenue Systems for D2C Brands.” Main CTA books a Growth Diagnosis Call.

Open site

Live

Growth Diagnosis CallFree · funnel & ad-account review

Growth Diagnosis Call

Booking page on TidyCal. Used as the CTA in every sequence and on the site.

Open booking page

Ready

Case studies & proof

Ready

₹8L/month skincare brandCVR 0.9% → 1.8%CAC −32% in 60 days

Performance Turnaround

₹8L/month skincare brand: CVR 0.9% → 1.8%, CAC −32% in 60 days.

Open

Ready

₹10Cr+revenue generated90%client retention4.2xavg blended ROAS

Proof stats

₹10Cr+ revenue generated · 90% client retention · 4.2x average blended ROAS.

Open

Ready

Niches

Qualify: min ₹10L monthly revenue, proven PMF, inventory to scale 2–5x. Onboard 2–3 brands per quarter.

Ready

Skincare

Batches of 50. Proof: Performance Turnaround case study.

Ready

Beauty

Batches of 50. Creative-heavy, high repeat potential.

Ready

Fashion

Batches of 50. AOV and returns are the levers.

Next

Wellness

Subscription and repeat-purchase angle.

To do

Food & Bev · Home & Lifestyle

Second wave once the first three niches convert.

Proposed

Signals

What makes a D2C brand worth contacting this week.

Proposed

New Shopify store / relaunch

Fresh store, theme change or relaunch: funnel is untested.

Proposed

Running Meta ads

Active ads in the Meta Ad Library: spend is on, creative and CVR are the gap.

Proposed

Marketplace-heavy

Most sales on Amazon / Nykaa: wants profitable D2C on its own site.

Proposed

Hiring growth roles

Job posts for performance / growth marketers: budget exists, system doesn't.

Live

Inbound diagnosis call

Booked a Growth Diagnosis Call from the site. Reply same day.

In progress

Outbound

Live

Email infra

growth@ / hello@ inboxes on hkmedia-mail.co.in and tryhkmedia.co.in, warm-up on, daily cap per inbox. Founder LinkedIn with a weekly invite cap.

Next

Lead list v1

50 per niche batch (Skincare, Beauty, Fashion). Founder or growth head, emails verified before sending.

To do

Scripts

Signal-led openers, diagnosis-call CTA. Write and track every script here.

Open scripts

To do

Sequences

Email + LinkedIn, 3 steps. A/B the subject and the proof point.

To do

Test & iterate

Judge copy on booked diagnosis calls, not opens.

To do

Brand data

Live

Store data

Store URL, niche, est. monthly revenue, signal and source. Filled by a daily sweep.

To do

People

Founder / growth head name, role, LinkedIn. Only for leads moved to Ready.

To do

Emails

Find + verify right before sending. No bulk enrichment.

Growth Partner Program · scale track

Growth Partner – Scale

For D2C brands at ₹20L–₹3Cr/month: a creative testing engine, funnel and landing optimisation, and retention that drives repeat purchase.

Creative testing engineFunnel / landing optimisationRetention & repeat purchase

Proposed

Scale track: what we build

Scale → Optimize, after the Core systems are in.

Proposed

Creative testing engine

Weekly hooks, UGC and static tests; winners into scale campaigns.

Proposed

Funnel / landing optimisation

Landing pages per angle, PDP and checkout tests.

Proposed

Retention & repeat purchase

Klaviyo flows, SMS and WhatsApp, replenishment and win-back.

Proposed

Scale spend

Raise budgets on blended ROAS and contribution margin.

Proposed

Scale signals

Proposed

Recent funding

Seed / Series A news: growth targets are set, team is thin.

Proposed

Hiring performance roles

Several growth / performance openings at once.

Proposed

Heavy Meta ad volume

Dozens of live ads in the Ad Library: creative fatigue risk.

Proposed

Marketplace → D2C push

Big on Amazon / Nykaa, now pushing its own Shopify store.

Proposed

Inbound (Scale)

Diagnosis call booked by a ₹20L+/month brand.

Proposed

Services

Add-ons and entry offers around the two Growth Partner tracks.

Ready

Brand Visual Kit

Ad-ready visual system: product shots, templates, brand assets.

Proposed

CRO Audit

PDP, offer and checkout teardown with a fix list.

Proposed

Retention (Email/SMS/WhatsApp)

Klaviyo flows and campaigns, SMS and WhatsApp.

Proposed

Creative Strategy

Angles, hooks and briefs for the creative testing engine.

Proposed

Optimize CAC / AOV / LTV

Weekly unit-economics review for every Scale client.

To do

Brand data sources

Evergreen D2C brand lists. People only once a brand is picked.

To do

Shopify store lists

Indian Shopify stores by niche, traffic and launch date.

To do

Meta Ad Library

Brands by active ad count and creative age.

To do

Amazon / Nykaa bestsellers

Category top lists for marketplace-heavy brands.

To do

Funding news

D2C funding rounds from startup news trackers.

To do

Job boards

Growth / performance marketing openings at D2C brands.

Next

Lead list v1 (Scale)

₹20L+/month brands with a scale signal, tagged with service and niche, into the lead sheets.